![How to Easily Create a Sell Sheet for Your Product, Service or Business [Including Templates]](https://visme.co/blog/wp-content/uploads/2023/06/How-to-Easily-Create-a-Sell-Sheet-for-Your-Product-Service-or-Business-Header.jpg)
Whether you're aiming to grab the attention of a busy executive or nurturing a prospect's interest, a sell sheet can be your best bet.
Here’s why it works wonders for making a compelling case for your product or service.
According to Spotio, about 50 to 90% of the buyer’s journey is completed before engaging with a sales representative. Taking advantage of handy sales collaterals like sell sheets can help you deliver a powerful elevator pitch without relying solely on face-to-face interactions.
Ready to create high-converting sell sheets? In this article, we’ll explore the definition, types, benefits and ideal elements of a professional sell sheet and how Visme's sell sheet templates can expedite the process of creating impactful sell sheets for your product, service, or business.
Let’s show you how to make a sell sheet.
A sell sheet is a one-page marketing document designed to promote products, services, or businesses to potential customers or clients. It is a concise and visually appealing document that highlights the features, benefits, and unique selling points of your product.
It can be used in various settings, from trade shows and sales meetings to online promotions and direct mail campaigns.
A well-crafted sell sheet must be compelling and convincing enough to persuade the reader to take action. They combine concise information with visual impact, making it easier for potential buyers to understand, remember, and ultimately make a purchasing decision.
This type of sell sheet focuses on a particular product that is sold by the business. It is suitable for businesses that are relatively new or for new product launches. This type of sell sheet ideally features a picture of the product on the sheet.
A business sell sheet which is also known as a company sell sheet turns the spotlight on the company/establishment, outlining all of the products and/or services they offer to customers.
Just like the product sell sheet, a service sell sheet is designed to highlight and promote a specific service offered by a business or company. It showcases the key features, benefits and value proposition of said service.
Compared to producing elaborate marketing materials, such as brochures or catalogs, sell sheets tend to be more cost-effective. They require less printing and design work, making them a budget-friendly option for small businesses or startups with limited resources.
A Sell Sheet can serve as a means to pitch new prospects and can be a basis to dig deeper into unique prospect issues. That is, it eliminates the need to start from scratch when your sales team gets in contact with prospects.
Sell sheets are adaptable and can be used in a variety of marketing and sales campaigns. You can distribute them at trade shows, bundle them with sales kits, attach them to emails, or display them on your website.
Their adaptability helps you maximize your marketing efforts by allowing you to connect with more people.
You can use a sales sheet to provide key facts in a succinct way rather than relying on verbal explanations or long product descriptions. It helps you save time by getting to the heart of the matter quickly, which in turn leads to better discussions and quicker decisions.
There are three major elements to include in every quality sell sheet. They include:
Since a sell sheet is often a one-paged document, there is limited space for copy.
When creating a sell sheet, every copy must be carefully crafted to convince prospects of how your offering can benefit them. Prospects should quickly grasp how your product or service meets their personal or business needs. Take note of the following when writing your copy:
A well-designed sell sheet with compelling visuals will stand out and pique the interest of potential customers. The following are some best practices when creating visuals for your sell sheets:
This can be considered the most essential element of any sell sheet. The call to action serves as your invitation to interested prospects, guiding them on the necessary steps to follow up and pursue their interest further.
Make sure the viewer knows where to go once they've been persuaded by your fantastic pitch. Add your contact information and consider including URL links to either request a personalized quote or schedule a consultation.
Visme’s call-to-action content blocks feature makes it even simpler to incorporate CTAs into your sell sheets. To use this feature, go to the Basics menu on the left side of the page and choose Call to Action. Next, browse the available building blocks within the template. To drop the chosen block onto the Canvas, double-click it or drag it there.
Here are ten sell sheet templates you can customize right away.
This template can help you create a polished sell sheet for your product launch or promotion. Introduce your product and its main features quickly and clearly. Then, utilize the sections to highlight the numerous aspects of your product that set it apart from the rest of the pack whether it's unmatched durability, cutting-edge style or impressive utility.
You can replace the placeholder images with your own or pick from the stock photos available in the Visme library.
Plush Product Sell Sheet" />
If you're looking for clean and minimalistic sell sheet design inspiration, our Simple Product Sell Sheet Template is the way to go. The major features and benefits of your product can be presented clearly and efficiently with the help of this template.
It works for a wide range of products, including those in the beauty and fashion industries as well as those in the tech sector. The obvious worth and benefits of your product or service will jump out at your target audience thanks to the well-designed structure.
Customize this template by adding your own brand assets, or you can utilize Brand Wizard to have them added automatically.
Effectively communicate the value and expertise your company brings to the table with this Media Service Sell Sheet Template. This template's slick layout, powerful font, and eye-catching graphics make a strong first impression.
Whether you offer services in video production, photography, content development or social media management, this template will help you highlight your unique selling points in a clear and concise manner. Use the template's versatile layout to showcase the specific features, deliverables, and value-added benefits your clients can expect from working with your experienced team.
Make this template more engaging by including interactive and clickable social media icons, animated visuals, characters, and motions.
If you're searching for a sleek and contemporary design to showcase your product, our Modern Product Sell Sheet Template is the ideal choice. This template offers a visually striking and professional sell sheet that effectively communicates the key features and benefits of your product.
Incorporate eye-catching visuals and graphics that illustrate your product's functionality to create a memorable impression. You can also add high-quality icons, stock photos from Visme’s library.
Whether you're an experienced agent or a homeowner looking to sell your property, this Real Estate Sell Sheet will help you showcase your property's unique features and close deals faster.
Add your branding, logo, and contact information effortlessly, ensuring that each sheet represents your unique brand identity. And with Visme’s high-resolution print-ready files, you can easily distribute them to potential buyers or upload them to your online listings.
Whether you're promoting a telemedicine app, a health tracking tool, or any other app, this template provides you with a professional and visually appealing solution. Its purposeful layout and attention to detail ensure that your app's unique selling points are effectively communicated, generating interest and encouraging app downloads.
Include relevant screenshots or visuals that demonstrate the app's user interface, providing potential users with a glimpse of the app in action. You can also check if your prospect has viewed your sell sheet with the help of Visme's Analytics.
This template is suitable for banks, credit unions, financial institutions, or auto loan providers who want to effectively market their loan products. With this template, you can create a professional sell sheet that captures the attention of potential borrowers and showcases the advantages of your auto loan products. The well-structured layout and visually pleasing design ensure that your loan offerings stand out and leave a lasting impression.
Utilize the sections to outline the key features of your auto loan products, such as competitive interest rates, flexible repayment terms, fast approval process, or special financing options. Incorporate relevant visuals and graphics that highlight the benefits of choosing your loan products, whether it's affordable monthly payments or easy online application processes.
You can create unique art, images, graphics and icons using Visme’s AI generator. Simply give the AI tool any instructions about your desired creation and it will come up with a variety of visual representations that fit those instructions.
For businesses in the construction industry looking to effectively market their products, here’s a product sell sheet design to get you started. This template offers a visually appealing and informative sell sheet that showcases the key features and benefits of your construction products.The well-structured layout and visually pleasing design ensure that your products stand out and leave a lasting impression.
Start by introducing your company or brand with a compelling headline and a brief description that establishes your expertise and credibility in the construction industry.
Utilize the sections to highlight the key features and functionalities of your construction products, whether it's building materials, tools, or equipment. Incorporate high-quality images that showcase your products in action, demonstrating their durability, efficiency, and superior performance.
If you’re short on ideas to create content for your sell sheet, Visme’s AI writer can help out. It helps you generate killer sales content in just a few seconds.
Not sure how to create a sell sheet? This dynamic template is a great starting point
You can easily create a powerful sell sheet that effectively communicates the features, benefits, and value of your software to potential clients and investors.
Designed with a sleek and modern aesthetic, this template combines captivating visuals, bold typography, and a clean layout to ensure your software product takes center stage.
This template features a section for showcasing testimonials from satisfied customers that highlight successful implementations of your software. So you can share real-world experiences, positive feedback, and quantifiable results to reinforce the value and effectiveness of your software solution.
With Visme, you can collaborate with your team to be on the same page as to what should be included in your sell sheet. To have others review, revise, and provide input on a document, just send them an email invitation or send them the sell sheet’s link. You can then review, respond, and resolve as needed.
Whether you're launching a new product or want to revamp your existing sales collateral, the Creative Product Sell Sheet Template provides you with a visually stunning and customizable sell sheet solution.
This template is suitable for various industries and products, from fashion and lifestyle brands to tech gadgets and innovative consumer goods. Its versatile design allows you to adapt it to any product you want to promote, providing you with a creative canvas to showcase your offerings.
Utilize the sections to highlight the standout features, innovative design elements, or unique selling points of your products. Incorporate visually stunning graphics, illustrations, or artwork that convey the essence and personality of your brand.
Using our design element shortcut tool, you may quickly and easily discover whatever you need while designing on Visme’s editor. The search box can be accessed by pressing the slash character (/) on your keyboard.
If you’re looking for other single-paged sales collateral, we’ve created the Ultimate list of One Pagers Every Business Needs.
If you’re still unsure about using Visme to create your sell sheets, hear what one of our customers has to say:
"If you feel that for anyone who wants to improve efficiency and effectiveness at the workplace, VISME gives you the extra edge to take things forward. It's an apt tool for quickly converting your thought process into a unique communication.” -
Autumn, Finance Manager
You can create and distribute professional and visually appealing sell sheets using Visme's versatile features and tools following the step-by-step guide below:
1. Sign in to Visme’s editor and go to the templates section.
2. Enter "Sell Sheet" in the search bar to explore the available sell sheet designs. Scroll through the search results and select the sell sheet design that best fits your needs and preferences.
3. Customize the sell sheet: Use Visme's intuitive design interface to edit the copy, images, and colors of the sell sheet.
Use Visme's assortment of user-friendly data visualization tools to make eye-catching visual representations of your numerical and textual data. Liven up your digital sell sheet by using animated pictures, characters, and illustrations (customize colors, speed, and repeat). You can as well embed audio or video into your sell sheet.
Refer to Visme's tutorials on using the design interface for guidance on how to make the desired changes.
Pro Tip: You can quickly refer to the help section at the bottom right corner of the design interface. This gives the user quick assess to articles and video tutorials on how to solve different problems.
4. Share and Download: After designing and editing your sell sheet, you can take advantage of the various sharing options Visme provides to distribute it effectively and reach your target audience. These options include:
You can also choose to download the sell sheet in various formats, such as JPG, PNG, PDF, or GIF for online and offline use. Share this template online using links or embed it in blogs, newsletters and emails.
A Sell Sheet can be given to anyone who is a prospective client, investor, retailer, distributor, and anybody else who could be interested in buying or distributing a product.
A sales sheet is commonly also referred to as a sell sheet. Other names include product flyers, sales flyers, product brochures and sales.
A good sell sheet would contain a product name and details, product benefits, visually appealing images and a clear call to action.
No. While a Sell Sheet can be considered a type of ‘flyer’ they tend to provide more detailed information about the features, benefits, and value proposition of the product or service.
A sell sheet is a document used to showcase a product or service's features, benefits, and unique selling points (USPs) in a clear and concise manner.
Here's a suggested structure for creating a sell sheet:
Remember to keep your sell sheet concise, focusing on the most critical information that will convince potential buyers to consider your product or service. Review and revise regularly to ensure it remains relevant and effective.
Both "sales sheet" and "sell sheet" are commonly used terms, but the preferred term is actually "sell sheet."
A sell sheet is a document that provides detailed information about a product or service, highlighting its key features, benefits, and unique selling points. Its primary purpose is to persuade potential customers to purchase the product or service, hence the name "sell sheet."
On the other hand, a sales sheet is a document that provides information about a sale or promotion, such as prices, discounts, and other special offers. While it may share some similarities with a sell sheet, its focus is more on promoting a specific sale rather than providing comprehensive information about a product or service.
In summary, when referring to a document that showcases a product or service's features and benefits, it's best to use the term "sell sheet." If you're referring to a document that promotes a sale or special offer, "sales sheet" would be more appropriate.
Crafting a compelling sell sheet is essential to promote your product or service, effectively communicate its value, and enhance your sales efforts.
Now by utilizing the wide range of customizable templates provided by Visme, you can tailor your sell sheet to perfectly suit your unique needs and brand identity. Whether you're promoting a product, service, or your entire business, Visme empowers you to showcase your offerings in a visually appealing and professional manner.
Visme’s intuitive and user-friendly interface makes it a great option for people who want to create polished presentations but don't have the time or patience to master complex design software.
With its extensive features, Visme provides more than simply a visual design platform; it also facilitates effective project management, teamwork, and organization.
Sign up on Visme today and create your own outstanding sell sheet with the help of Visme's professional document creator to take your sales to the next level.
